Hi, I’m Iris 🙆🏻! I'm glad that you stumbled upon this page to get to know more about me  :)

I grew up in Shanghai, China, spent my teenage years in the San Francisco Bay Area, and happily took in a lot of sunshine and vitamin D in Los Angeles. I graduated from the University of Southern California with a degree in International Relations and a minor in Marketing.

I’m currently pursuing a Master’s degree in Interaction Design at Carnegie Mellon University.

Before shifting the trajectory of my career, I worked in digital media for Disney & 20th Century Studios for 3 years. My time there taught me important lessons and helped me develop a strong work ethic.

Over-communication always wins.

As an introvert, initially, I felt hesitant to proactively ask clarifying questions. However, I found that communicating often and promptly always helps avoid issues down the line.

Good project and time management skill differentiates people.

Having worked on 3-4 movie releases at the same time helped me identify priorities and divide my time wisely on my tasks.

Extend empathy whenever you can.

Working in a fast-paced environment inevitably causes stress, so give your colleagues some understanding and love.

My Book Picks of 2021

My Watch Picks of 2021

Expertise

Website Design / UX / UI

Branding / Identity

Wireframes / Prototyping

Figma / Sketch / Adobe CC / Webflow

Storyboarding / Animation

Photography & Retouching

Creative Problem Solving / Client Communications

Things that bring me joy

Yoga / Meditation

Hiking / Nature / Dogs

Cooking / Watching cooking shows

Music / Live concerts

Photography (Nature & Landscape)

Sci-Fi Movies

Experience

Motion Tactic

Web Designer
Nov. 2020 – Present

Design digital experiences to help high growth Saas companies achieve their goals through creative strategy and technology

Create, re-think, and re-work client visual identities to position them as creative leaders in their field of expertise

Solve UX problems through thoughtful, empathetic problem solving

Design intuitive and purposeful UX/UI experiences to support client goals and objectives

Fervor Creative

Graphic Designer
Oct. 2018 – Nov. 2020

Design logos, brand guidelines, presentations and websites

Spearhead design and execution of front-end website designs that include initial site plans, wireframes, and prototypes

Collaborate with developers to create seamless UX/UI experiences and launch functional websites for both small and large companies

Support clients in on-going design and development of branded print and digital collateral as well as website maintenance beyond launch

Design and produce unique social media content

Work with Directors to clarify project objectives and become subject-matter experts for our clients in a variety of industries (ex: commercial real estate, healthcare and education)

Research current design trends to push the boundaries of branding while also maintaining consistency across multiple customer touch points

Creative Lisence
International

Graphic Designer
Sept. 2014 – April 2018

Worked closely with Creative Director to understand client needs and design appropriate environmental graphics for both decorative and wayfinding purposes in three different home design showrooms

Utilized knowledge of ratios and conversion methods to create specification decks with elevation layouts used to construct and install environmental graphics for five different large scale projects

Maintained and organized project files to enhance team’s productivity and work flow throughout the design and production process

Joybyte

Graphic Design Intern
June 2017 – Sept. 2017

Designed digital marketing campaigns for more than 10 direct-to-consumer small businesses that boosted customer engagement and brand affinity

Designed 10+ logos and corresponding brand guidelines

Collaborated with colleagues to create highly efficient work systems and continuously improve our knowledge and skills in the latest design software

The Enterprise Marketing Hub

Arizona State University
Graphic Designer
Sept. 2014 – Jan. 2017

Collaborated with Creative Director on high profile marketing campaigns that gained national exposure and increased enrollment in several national ranking programs

On-boarded two new student designers to facilitate their understanding of best practices, brand standards, and support their acclimation into the Hub work culture